Yeah, sure the record of Super Bowl commercials insane rate of $4m for 30 seconds was reached during Super Bowl XLVII ... It has now officially been proven that social media rewards BEING CREATIVE IN THE MOMENT at a much higher value!
Within minutes of the power outage the creative brains of http://www.360i.com pulled of the best 'on the spot' advertising commercial of the year so far.
Sometimes there is no time to 'discuss'. If everybody in the room thinks it's funny - just throw it out there on www.twitter.com and www.facebook.com
Only saying: believe in the moment.
