Social Media for your business, private blog or good cause is very important.
It's one week into our experiment with '30 minutes of Social Media', and I have to say it's been very revealing. It might sound like an easy challenge, but I have to say, after a full week I've learned lots of do's an don'ts. I can tell you I've discovered a need for a plan!
Last week I started in these three area's:
- Personal Blog: That's what you're reading right now.
- Business: The company I work for: www.kaarskoffie.nl
- Good Cause: The Social Profit NGO my wife and I started, www.tjeko.info
Each area's has is own personal needs. Each catagory has its own challenges, chances and interesting way of approach. All I'm doing in this post is sharing some of my challenges. I'm in the experiment myself - I'm learning, not teaching. So don't expect me to give you a clear cut plan! Yet!
Personal Blog: I found that writing blog posts in a small part of the 30 minutes I'm given is actually challenging for me! Even right now I feel I just get warmed up. But if I want to do other things, I should stop this post and do other things, to guarantee my precense on the web today. Result is a half finished post in my blogger - while i'm typing this time sensitive blog now first!
One of the successes of this week is allowing many more people to know I am using Twitter. In return I got 14 new followers! That's a 10% increase!
Having a good cause that had an exciting week also helped! It gave me things to blog about - as I am personally very involved in the cause, and really want my friends and followers to know the things that happen there.
Business: Time is everything. First challenge in my current position: Having 30 minutes of un-interupted time for the Social Media activities of the company. In preperations of the Social Media 30 minute challenge, I decided to do the Kaars Koffie activities at night, at home. WRONG. After 9pm I just don't have the creativity to really make too much sense. So this week I'm telling my boss: Don't bother me for 30 minutes - I'm in the zone!
Our newly launched Facebook account went from 37 likes to 41. We're preparing a big campaign (as we didn't have any Facebook activities until 3 weeks ago!). Be expecting to read more about this in the future.
Good Cause: Using 30 minutes a day for our good cause has been very rewarding. Using the momentum that was created around Tjeko for our own good has resulted in much conversation about Tjeko. It seems that Social Media is very good to give extra attention (read: extra value) to events that are already happening. You might organize ANY event (church, ngo, school or sport club) - with 30 minutes of social media attention to your event the impact dramaticly improves.
I am going to experiment today with writing some specific goals and approaches for each area - it seems I need some more focus on some areas.
If you have any tips or tricks on how you use your Social Media - please let me know, and leave me your thoughts in a comment!